Tips to make an effective logo

In this post, you will learn about how to make your logo effective. This will help you to develop a much more effective logo. This post will be useful for business owners who want to hire a designer, and also for any young designer out there who are looking to improve their logo design process. Let's get right in and run through those tips.

#1

Make Sure that you spend enough time researching the industry that you're creating the logo for. Study the competition in that industry. What are they going well? Also, what are they doing no so well? Are there opportunities in there for you to stand above the competition? Maybe everyone's using the same typography or the same color scheme. You could buck that trend, and go for something different. If you are going to go down that route, though you need to make sure that the colors and typography that you choose are suitable. For example, blue is probably not a great color to choose for someone in the food industry, and you probably don't want to choose that typeface for anyone who is in the financial industry. By spending plenty of time doing your research, you'll get a better understanding of where your logo needs to be placed within that specific  Industry. Without doing research, or with doing just minimal amounts you could find that you end up creating a logo that just merges in with everyone else's or even worse that really doesn't suit that industry at all, and therefore, the logo becomes completely ineffective.

#2

As I mentioned that you can make your logo stand out by use of colors and typography. There are many businesses out there that don't use a symbol as part of their logo. There is no design law out there that says you must have a symbol as part of your logo design. You have a simple wordmark as well. A symbol also does the same with great color choice and great typography. The key here, though is fully understand the meaning of color, and understanding when a typeface is appropriate. For example, colors can have both negative and positive aspects to them. Take Yellow, for example, In Japan, "I" represents bravery, wealth, and refinement, whereas, In France, It can represent weakness. You can see, not only do colors have different meanings in different cultures. You want to make doubly sure that you choose the right colors for the right cultures.

#3
When It comes to typography that can also have specific moods and feelings. There's less chance of any culture shock, but for example, if you were designing a logo for a funeral director, you really don't want to choose a quirky typeface for that specific set of industries, It just wouldn't fit and it would give completely the wrong impression of the business. Take the time to learn about color and typography.

#4

The next tip is to spend time sketching before you move into your design software on your computer. It can be very tempting to just open up your design software and jump straight into creating that final logo design. The problem is, you may have access to an array of design tools. but without a solidly thought out and explored the concept, your logo is potentially going to be very weak_ You should spend a good amount of time exploring your concept designs. Ideally, you want to sketch on paper, or on a tablet, something that lets your mind quickly explore ideas and iterations around a design. You want it to be free-flowing You don't want to be thinking too hard about those designs. If you got too caught up in refining and tweaking, you're going to loos the momentum of creativity by pushing for forward quickly, the bad ideas can quickly be pushed to the side. and you can develop and none in on the concepts which are probably going to be the most successful. Sketching allows freedom of expression and lets our imagination run free again, like jumping into your computer design software, don't be tempted to just sit and work on one concept_ The Whole point of sketching is to explore every possible avenue you can base around the industry you're designing the logo for. What you find useful in creating a mind map, selecting words that are related to the industry that you are trying to design the logo for Then you can pick and choose and combine words which will then bring in visual imagery into ms head, which will then sketch quickly onto the page, and see where that takes me_ It can open up some really. really great creative avenues for you. It takes you at least half an hour before you really get into the flow of exploring the more unusual concept designs. The first half-hour. you'll be producing a design that is derivative and expected. and what probably 99% of other companies in that industry have. What you want is to create something unique for your client. and to create something unique that takes time and effort_ Make sure you push through that first half an hour barrier and give yourself the time to let your imagination truly free up. and see goals. and see options.

#5

Now the next thing is to try and avoid design trends. I Know you see something, and it's pretty cool, a lot of the big designers are using it, but when it comes to logo design, you really want to stay away from the design trends because of they come and go very quickly. Sure, use design trends in your marketing or branding materials. Those things have a short liféspan, Your logo is going to be around for a long time. If you decide to create your logo on the back of a current design trend, guaranteed, in a year or two, your logo is suddenly going to look very dated. Rather than ride their trend wave, what you need to do is try to design something that can become iconic for the brand, Imbue that logo with a meaning story, and emotion. To help that journey, you want to create a logo that is simply memorable and versatile. Think of some of the major brands in the world. The Nike swoosh, it represents athleticism, sportsmanship, high quality. It's just a tick. The apple logo is a call to many lo think differently. It represents craftsmanship and cutting edge technology. Its symbol of an apple, It took years of storytelling, living their vision, and delivering on their brand promises to imbue these two simple shapes with all of that meaning. A good test to see if your logo is simple, versatile, and memorable is to ask someone to draw it for memory.

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Tips to make an effective logo